My name is Yael 'Yaya' Cardwell, and I am a market researcher and consultant living in Southern California.

In 2023, I challenged myself to stop being scared of living my best life and just start doing it. Through self-reflection, habit and routine building, facing my fears, and starting simple, I began chasing my dreams of financial freedom, wealth building, coaching, traveling, dancing, and sharing my life and knowledge through this website and my Youtube vlog.